Breastfeeding and Marketing

I love breastfeeding.. not just doing it, but seeing it and supporting it.

Breastmilk is the perfect food for baby. There is no substitute for the perfect thing, unless it is less-than-perfect. In fact, formula feeding is not even second best... it's fourth.
  1. Breastfeeding
  2. Pumping and providing expressed breast milk from the baby's own mother
  3. Receiving donor milk from another woman's pumped breast milk
  4. Formula           - Dr. Jack Newman, The Ultimate Breastfeeding Book of Answers

Christy Jo, author and blogger over at Birthing, Bonding, and Breastfeeding, has started an awesome campaign.
"This post is about advertising, marketing and deception.  We as educators, public health professionals, moms, citizens, consumers, tax payers, etc. have to demand honesty in advertising--especially from the formula companies. These companies use inferior ingredients, cut corners in production, and then lie about its value, causing customers to flock to the registers with complete peace of mind. As consumers, we question the quality of what we purchase and we want what we pay for...then there's formula..."

To read the rest of her article and to see more of her awesome advertisements, see Formula Companies Dare To Compare Imitation to the Real Thing.

If you are considering breastfeeding, there are some awesome resources I think you would benefit from:

In addition to these, there are great videos to help you on your way to knowing how to perfect the breastfeeding latch, different positions, and more!

If you are nursing and experiencing any issues, get help now! Nearly every issue can be overcome with proper help and diligence. And, it is so. very. worth. it. Proper help is not your pediatrician, it is an independent lactation consultant with proper training. Where can you find one of those gems? Ask a doula, childbirth educator, midwife, or La Leche League for recommendations.

Most do home or hospital visits and, although they can get pricey at times... consider, if you can't resolve the issue, give up on breastfeeding and switch to formula feeding, how much more money will you dish out to pay for that formula? It is worth it!

1 comment:

Laurie said...

Well said. I think that highlighting the fact that man will never be able to completely replicate what God made is important.

Last year I saw a website that was promoting breastfeeding (among other things) in the UK. It was soooo "in-your-face" about it that I felt it would turn more people away than toward breastfeeding. I wish I could find the site again. Perhaps someone else can help me?

They purchased adspace on the sides of buses and put up signs that said things like, "Do you give your baby formula? You're poisoning her!"

As my Grandmother used to say, "You win more with honey than with vinegar!"


Related Posts Plugin for WordPress, Blogger...

Total Pageviews